DStv Compact pay off line is 'Kumnand' Ekhaya' which loosely translates to 'home is the place to be'. We wanted to bring this to life by creating the 'Sgidla Waar' radio ads. A 'Sgidla Waar' is someone who is known for being anywhere but home. They are never home. Our series of radio ads showcases awkward but humourous situations that people get caught up in when they don't have great entertainment at home and find themselves in the streets. We brought these stories to life with quick and punchy radio ads.